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theory of planned

The psychological variables are variables
derived from psychological theories such as the
theory of reasoned action (TRA; Fishbein &
Ajzen, 1975) and the theory of planned behav-
ior (TPB; Ajzen, 1991). The TRA suggests that
a person’s behavioral Inflatable Park intention depends on the
person’s attitude about behavior and also by
perceived social pressure to perform or not to
perform the behavior, a social factor termed sub-
jective norm (Ajzen, 1991). The TPB is actually
an extension of the TRA, made to overcome
the original model’s limitations in dealing with
behaviors over which people have incomplete
volitional control. It adds a third determinant
of behavioral intention: perceived behavioral
by lalisaisabella | 2019-12-07 11:41


by lalisaisabella